OUR LOCATIONS

Corrales Location

10700 Corrales Rd. NW, Suite E
(North of Flying Star)
Albuquerque, NM. 87114
(505) 899-9293

Paseo Location

8001 Wyoming Blvd. NE, Suite B-1
(NW corner of Paseo & Wyoming
in Paseo Village Shopping Center
next to Mario's Pizza)
Albuquerque, NM. 87113
(505) 821-1119


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SHOP HOURS

Mon - Sat
9:00 - 7:00
Sun 10:00 - 5:00

ULTRA PREMIUM OLIVE OIL STANDARD

Ultra Premium Olive Oil Poster

More Healthy Facts

Ultra-Premium Standards

Ultra Premium (UP) is a new category of olive oil that distinguishes the highest quality olive oil in the world. The UP standard was created by Veronica Foods in response to the growing need to separate high quality extra virgin olive oils from what dominates the so called “gourmet” and “premium” olive oil markets, as well as the broader category sold in mass markets the world over under thousands of brands and private labels. The absurdly low standards created and fostered by numerous trade associations and government agencies responsible for policing them has only contributed to the confusion and misinformation. EU producers are actually given a perverse incentive in the form of government subsidies to keep their oils in storage until market conditions improve. This practice clearly demonstrates the governmental complicity with retailers and bottlers to sacrifice quality for price. Lack of enforcement and testing by these trade associations and governmental agencies has led to a marketplace dominated by inferior oils and rife with adulteration. These practices by some of the world’s largest olive oil producers and bottlers have led to a steep decline in prices of extra virgin olive oil and are driving quality oil producers out of business.

The self serving overemphasis on “Where” extra virgin olive oil is produced continues to dominate perceptions at the expense of the far more significant “When, What, and How” the oil is made. The UP standard has as its principal barometers Chemistry and Freshness. These two underappreciated variables can be objectively measured, quantified, and certified. Since the highest quality EVOO comes from high quality fruit coupled with high quality production processes, the UP standard encompasses strict requirements for both the end-product and the production process.

The UP standard is reserved for the finest extra virgin olive oils in the world, as such, the UP grade exceeds all existing European, Italian, Spanish, Greek, North American, Californian, or any other standard for the grade known as extra virgin olive oil. In order to qualify for the UP grade, the extra virgin olive oil must meet or exceed a comprehensive set of Production, Storage, Transportation, Testing, Chemistry, and Organoleptic requirements as set forth in the following document. Instead of placing an overemphasis on what is less important (Terroir) to the detriment of the most critical factors (Chemistry and Freshness), the UP program is intended to reward farmers for producing high quality oil. The UP program is intended to promote Fair Trade practices and help create a demand for a higher quality product thereby increasing the value.

For more information on the chemistry and standards go to: www.upoliveoil.com.


Butter/Margarine to Olive Oil Conversion Chart

Butter/Margarine   Extra Virgin Olive Oil
1 tsp 3/4 tsp
1 tbs 2 1/4 tsp
1/4 cup 3 tbs
1/3 cup 1/4 cup
1/2 cup 1/4 cup or 2 tbs
2/3 cup 1/2 cup
3/4 cup 1/2 cup plus 1 tbs
1 cup 3/4 cup

Olive Oil to Balsamic Vinegar Ratios

  • Bread Dippers: mix 2 pats olive oil with 1 part balsamic vinegar.
  • Salad Dressings/Vinaigrettes: mix 2 parts olive oil with 1 part balsamic vinegar.
  • Bold Salad Dressings: mix equal parts olive oil and balsamic vinegar.
  • Marinades (chicken, pork, beef, seafood, tofu, vegetable): mix equal parts olive oil and balsamic vinegar.

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SPECIALS OF THE MONTH

Item of the Week Image

Featuring two amazing products as the monthly specials in our store!

Our Hawaiian Pineapple White Balsamic Vinegar tastes like you’re biting into a fresh pineapple. Pair this one with our spicy Harissa fused Olive Oil and enjoy the pleasure of sweet and spicy. Stop in our stores and give this pairing a taste!

REFILL BOTTLE PROGRAM

Bring your bottle back clean and dry. Then we will refill it and give you $1.00 off your olive oil or vinegar purchase. Tuesday is double refund day — $2.00 off your refills.

FREQUENT SHOPPER CARD

Ask about our frequent shopper card (in store only) to earn points toward a free bottle of olive oil or vinegar!